From Wayfinding to Branding: The Versatility of Interior Business Signs

When it comes to interior business signs, the possibilities are endless. From a simple, illuminated cabinet sign with your logo and brand name to a custom-designed, wall-mounted electronic message center, these signs help you stand out from the competition by providing a professional look that’s sure to impress. They’re also available in a variety of styles, so you can choose the one that best fits your space and personality.

Whether you’re a large, established corporate company or a new, boutique restaurant, a good wayfinding system is essential to guide your customers throughout the building. From directional arrows and maps to floor numbers, room names, and more, clear and well-designed signage makes navigation easy and helps ensure that visitors have a positive experience while on your property.

Aside from the obvious benefits of reducing confusion, the right signage can also serve as a powerful branding tool that reinforces your brand identity and helps potential customers understand if your products or services are right for them. For example, a university’s brand is the sum total of everything that they stand for, their people, culture, values and vision—and it answers the question, “Why should I attend your school?”

Branding, wayfinding and placemaking are interconnected—one informs the other and helps achieve an intended experience, whether that be guided navigation or a sense of community. When you bring your brand to life in a way that aligns with the overall experience, you establish trust and loyalty.

Wayfinding has traditionally focused on identifying destinations, such as rooms and spaces, or offering information (e.g., maps, hours, contact information, etc). Often, these destinations are not visible or accessible from a central location and must be indicated via signage. Choosing what to include on signage requires considerations such as the destination’s frequency, its memorability and its utility for navigators.

Healthcare facilities, transit systems and art centers have been some of the more forward-thinking in the integration of wayfinding tools with their branding and experience strategy. For example, the new lobbies at Arthrex, an international surgical manufacturing company, feature prominent signage that serves as a key element of their branding system and helps visitors navigate efficiently in their complex office building.

By integrating your branding and navigational signage, you can make your business feel smart, established and efficient. It’s also a great way to communicate your brand identity without taking up valuable human resources, freeing up staff to focus on other customer needs. With so many options to consider, it’s important to consult with the best sign company Las Vegas, NV to ensure you choose the solution that’s best for your business and visitors.